Example: the social campaign process
Rendered from processes/examples/social-campaign.md in the Common Agent Standards repository, at commit 51a6fe2d. The specification is the normative text.
This is one row of the marketing catalog, with
every blank filled in. Version 6 rewrote it around the thirteen
activities a social media manager actually does, after walking the full
activity list against the earlier draft and finding how much it had
compressed or left out. Version 7 hands its sub-jobs to agents that run
their own loops, written as harness: phases.
PROCESS: social campaign id: mkt/social-campaign v7
owner: Head of Social effective: 2026-10-18
trigger: a campaign brief is approved in mkt/campaign-planning
concurrency: runs may overlap - up to six live at once, one per campaign
goal: a campaign launched on every channel the brief names, run for its
window, and reported against what the brief asked for
phases:
take-in-brief - human: read the brief, pull out what the campaign
must accomplish
owner: Manager after: trigger
automation: assisted
set-parameters - human: pick platforms, audience and dates, and put
a number on it. Leadership confirms the budget
owner: Manager after: take-in-brief
automation: assisted
brief-creatives - convenes briefing: the team hears what is needed
and by when, together
owner: Manager after: set-parameters
automation: assisted
settle-direction - convenes bake-off: two or three concepts, one
chosen, with the reasons said out loud
owner: Manager after: brief-creatives
by: 5 days automation: supervised
produce-posts - harness: copy, images and video, each sized and
worded for its platform
owner: Manager after: settle-direction
by: 5 days automation: supervised
get-sign-offs - convenes approval: brand and legal sign, as named
signers, against a version of the posts
owner: Legal reviewer after: produce-posts
by: 2 days automation: never
practical-side - human: tracking links, the landing page check, the
ad campaigns, the posting schedule
owner: Manager after: set-parameters
by: launch automation: supervised
launch - human: the manager says go. The scheduler and the
ad platforms take it from there
owner: Manager
after: get-sign-offs + practical-side
automation: supervised
watch - human: track results against the brief
owner: Manager after: launch
automation: assisted
engage - human: answer comments and messages, flag what
needs the manager
owner: Community manager after: launch
automation: assisted
optimize - human: move ad money toward what works, swap
creative that has gone stale
owner: Media buyer after: launch
automation: assisted
wrap-up - harness: the numbers from every channel,
reported against the brief
owner: Manager
after: watch + engage + optimize
automation: assisted
record-learnings - convenes debrief: what to repeat, what to avoid
owner: Manager after: wrap-up
automation: assisted
run-scoped:
spend - harness: spend reconciled against the budget
owner: Manager
from: set-parameters until: run close
automation: assisted
status - harness: a status report owner: Manager
every: 7 days
from: launch until: run close
automation: assisted
handoffs:
take-in-brief -> set-parameters: the goal, stated in one line that
every later decision can be tested against
set-parameters -> brief-creatives: the channels, audience, dates and
budget
set-parameters -> practical-side: the same parameters. Both branches
read one record, which is what keeps them from drifting apart
settle-direction -> produce-posts: the chosen concept, and why it won
produce-posts -> get-sign-offs: the posts at a version
get-sign-offs -> launch: the approved posts at the signed version. A
later change voids the approval and sign-offs run again
practical-side -> launch: tracking, ads and schedule, ready to fire
wrap-up -> record-learnings: the report, as delivered
bindings:
roster: Manager (owner), Marketing lead, Copywriter, Designer,
Video editor, Brand reviewer, Legal reviewer (a person,
named in the standing roster), Community manager, Media buyer
systems: the scheduler (write), the ad platforms (write),
the CMS (write), analytics (read)
data: brand guidelines v9, the claims register, the campaign brief
policy:
no claim ships without a citation in the claims register
sign-off is a human gate and is never delegated to an agent
a post changed after sign-off goes back through sign-offs. There is
no minor-change path
measures:
cycle time: about two weeks from the brief to launch, plus the
campaign window
volume: about 40 runs a quarter
quality gate: nothing publishes unsigned
fed by: mkt/campaign-planning, mkt/competitor-review
feeds: mkt/quarterly-readout
amendments:
v2 - claims checking moved out of legal review, so legal reads the
exceptions rather than every asset (debrief, run 12)
v3 - claims checking raised from supervised to autonomous after
twenty clean runs (debrief, run 31)
v4 - the readout moved from 7 days to 14. A week was too early to see
anything on the slower channels (debrief, run 38)
v5 - the weekly status, the budget watch, and community response
written down as run-scoped. All three were already happening,
and none was recorded (debrief, run 47)
v6 - rewritten around the thirteen activities the manager actually
does. Setting parameters, the practical side, the launch
decision, the live window and the learnings had been compressed
into six phases or left out entirely (activity walk, 2026-08-20)
v7 - produce-posts, wrap-up, spend and status written as harness:
phases, each led by one agent that owes its output and a closing
record (Agent Processes 0.5.0-draft, 2026-10-18)
What the graph says#
The graph has two branches and a window. After the parameters are set,
the creative chain (brief the team, settle a direction, produce, get
sign-offs) and the practical side run at the same time, and launch waits
for both. After launch, three activities - watch, engage, optimize - run
at once for as long as the campaign is live, and wrap-up waits for all
three. Nothing about that is visible when the phases are numbered 1 to
13, which is why the order comes from the after: lines.
Two edges point backwards, and both go to the same place. A sign-off that comes back with changes reopens produce-posts, and only the part that failed. Creative that goes stale mid-flight reopens produce-posts too. One is a gate refusing, the other is the world changing, and the process treats both as normal work rather than exceptions.
Where the automation actually is#
Most phases are assisted: an agent drafts, gathers, or watches, and a
person decides. The two supervised phases are where agents do the work
and a person reviews it before it moves on. One phase is never:
sign-off stays with people no matter how good the agents get, because
that is a policy decision rather than a capability question.
The earlier versions of this document tell the automation story in miniature. Claims checking inside sign-offs went from supervised to autonomous only after twenty clean runs, and the amendment that moved it carries the date, which is what an auditor reads a year later.
The records a run produces#
RUN: mkt/social-campaign v7 · run 52
started: 2026-10-19 by Manager
trigger: campaign brief CB-118, approved in mkt/campaign-planning run 9
Each activity leaves whatever record its own kind of work produces. The
briefing, the bake-off, the approval and the debrief leave their
CONVENED and DONE records. Produce-posts and wrap-up leave one HARNESS
DONE record each, naming the agent that led the loop and what it handed
back. The human: activities
leave one line each saying what happened and who did it. The run-scoped
lines leave records at their own pace: a status report every week, and
the spend line's reconciliation at close. The run closes:
RUN DONE: mkt/social-campaign v7 · run 52
outcome: completed
result: the campaign ran its window on 4 channels; posts reached v3;
reported against the brief
open: one flagged reply is waiting on an answer from support
The failure edges that have actually fired#
- A sign-off comes back with changes. The run returns to produce-posts, and only the piece the signers named reopens. The direction was never the problem.
- Creative goes stale mid-flight. Optimize sends the run back to produce-posts while the campaign is live, and the replacement assets get a new version like any others.
- The trigger fires while runs are in flight. Six at once is normal here, which is why the concurrency line says so. The runs share the claims register and the brand guidelines, both read-only during a run.
- A run is abandoned. Scheduled posts have to be pulled and the ads turned off by hand, and the spend line reconciles anyway. Abandoning a campaign cancels its remaining work. The books still have to close.